Astriid UK | UXR/ UX/UI Designer

Summary

I lead the experience and visual design on this project for Astriid.

This is a new offering and a paid for service to complement the fundraising initiatives of charity and become self sufficient.

Project context 

Astriid as a charity with an inherent understanding on the DE&I topic is planning to help organisations diversify their workplaces and improve their work culture.

This is a new offering and a paid for service to complement the fundraising initiatives of charity and become self sufficient.

Companies needs and pain points ​

​Using the discussion guide during the interview to gather relevant information – helped in defining the outcomes and deliverables.​

Start ups and new businesses want to be part of the DE&I cause, however have

•  Lack of understanding of DE&I implementation techniques and strategies​

•  Knowledge of DE&I ​

•  Access to niche resources to widen their talent pool.  

Defined the problem statement that sparked the ideation process.​

"How might we build a digital platform to help companies embed DE&I into their organisation"​​

Behaviours​

• Building relationships with partners  ​

• Responsible for CSR strategy at Altran​

• Demonstrated support for DE&I causes ​

• Checks dashboard for real time updates on leads ​

• She relies affinity groups to share her corporate’s DE&I policies​

• She researches for information to know latest updates in DE&I policies. ​

Frustrations​

• Organisations do not walk the talk.​

• Lack of avenues and online tools to manage and accelerate the process.​

• Organisation feel it is a one- time effort.​

• Lack of readily accessible information on DE&I policies​

Needs and Goals ​

• A fit for purpose digital DE&I  process ​

• An intuitive and simple to use digital platform to measure and track DE&I​

• A toolkit to plan, measure track and report to her stakeholders​

• Raise Altran’s profile through this  service.​

• List of DE&I policies that have to be implemented and tracked for her organisation​

• Access to a diverse talentpool.​

Persona

Brooke, an HR exec, strengthening employee and partner relationships through CSR initiatives​

Brooke is a Marketing and Communications Executive for a global engineering services company, responsible for driving CSR initiatives. She firmly believes that it is crucial for organisations to give back to the community as it also gives them an opportunity to strengthen relationships with customers and attract diverse talent.​

Brooke wants to focus on embedding DE&I policies and frameworks for her organisation.​

She wants to use a lean framework that is effective, efficient and scalable based on the the maturity status of each area. Brooke needs a streamlined digital interface to achieve the desired outcomes. She needs access to information on DE&I policies and what are the policies that are relevant to her organisation.​

Learnings from Usability Testing

Navigation bar

Card sorting helped us in analysing the content that was readily available with us. Organise the content to improve the labelling and grouping information..

Improved features

The personas helped in understanding that “knowledge hub” was one of the component that will add immense value to the HR execs.

Improved the copy

Recognising the “value of content on the platform” we worked on developing content early on., however usability test helped us in further improving the content.

Updating and iterating prototype

Designing the logo and visual components

The solution

It is a new offering from Astriid. We are starting lean and will build the service based on the learnings over the next few months.​ ​This incremental approach will also give us the flexibility to understand the requirements and enhance the user experience.